Without analytics there is no e-commerce. If you don’t know and understand your customer, you can’t sell your products in the best possible way. In a classic brick and mortar environment you can still gather a lot of insights about your customers by observing shopping behavior, tracking loyalty cards and monitoring inventory. In an online …
Caution is advised when you like a seemingly “funny” Facebook post about someone else or a negative review about a company or webshop. The Swiss Supreme Court ruled that you could be punished if the content turns out to be slanderous or insulting. So not only the posting of such content is punishable, but also …
Today is ‘World Book and Copyright Day’. During this Coronacrisis, books not only help to prevent boredom, they can also provide a solution for the Coronavirus. After all, books, academic articles and other literary works contain an enormous amount of information that can make a difference in finding a vaccine. However, these works are stowed …
This article was written on March 23 and updated on April 9 The tourism sector is one of the most affected sectors by the corona virus at the moment. Hotels, bars, restaurants, airlines, tour operators and travel agencies have to cancel their services in great numbers. Every country where the Coronavirus struck is announcing lockdown …
The Belgian Data Protection Authority (DPA) has imposed very few fines over the past two years compared to its colleagues in neighbouring countries. Apart from two smaller fines in a non-commercial context, it imposed only one, hefty, fine on a commercial company. This one fine was recently reversed in appeal by the so-called “Market Court” …