The GDPR has now been in force for almost two years. A regrettable observation is that a lot of companies are not yet or not sufficiently compliant.For companies that have done all that is necessary, one of the measures has often been the appointment of a DPO or Data Protection Officer. Precisely this role of …
You might have read about counterfeit medication used to stop COVID-19. This proves once again that counterfeit goods are here to stay. As a trademark owner it is quite difficult to take action against these practices. Especially since online marketplaces such as Amazon and eBay make it quite easy to sell the counterfeit goods. Shouldn’t …
Everyone tries to do their part during the corona crisis, each in their own way. For example, RUMAG is a marketing company that focuses on young people and sells T-shirts with satirical quotes. They decided to offer a special corona collection. The profits would go to the Red Cross. In the collection were mouth masks …
Without analytics there is no e-commerce. If you don’t know and understand your customer, you can’t sell your products in the best possible way. In a classic brick and mortar environment you can still gather a lot of insights about your customers by observing shopping behavior, tracking loyalty cards and monitoring inventory. In an online …
Caution is advised when you like a seemingly “funny” Facebook post about someone else or a negative review about a company or webshop. The Swiss Supreme Court ruled that you could be punished if the content turns out to be slanderous or insulting. So not only the posting of such content is punishable, but also …
Today is ‘World Book and Copyright Day’. During this Coronacrisis, books not only help to prevent boredom, they can also provide a solution for the Coronavirus. After all, books, academic articles and other literary works contain an enormous amount of information that can make a difference in finding a vaccine. However, these works are stowed …
This article was written on March 23 and updated on April 9 The tourism sector is one of the most affected sectors by the corona virus at the moment. Hotels, bars, restaurants, airlines, tour operators and travel agencies have to cancel their services in great numbers. Every country where the Coronavirus struck is announcing lockdown …
The Belgian Data Protection Authority (DPA) has imposed very few fines over the past two years compared to its colleagues in neighbouring countries. Apart from two smaller fines in a non-commercial context, it imposed only one, hefty, fine on a commercial company. This one fine was recently reversed in appeal by the so-called “Market Court” …
The Coronavirus or Covid-19 virus is spreading faster than we would like… In addition to the obvious impact on public health, we also see that companies are experiencing big difficulties. Up to now, we have heard stories of delayed deliveries, intermission of work, cancelled contracts and last-minute cancelled events. The prime question that arises in …
A recent judgment of the European Court of Justice makes it clear that trademark applicants must be very careful when filing a trademark application and must properly delineate the exact scope of the goods and services for which they seek protection. There is a tendency in a trademark filing to ask for the widest possible …