You only make a first impression once, even with the Data Protection Authority, right? Your website is your company’s digital signboard which is visited not only by customers and prospects but also by authorities and privacy activists.
As such your website is the ideal place to make a first impression, isn’t it? Unfortunately, a lot of companies ruin that first impression because they do not take the cookie law seriously. By doing so, they are implicitly telling their visitors that they don’t really care about their privacy… Let’s do better together, it’s good for your brand and your wallet!
A positive first impression is not only made with beautiful products, competitive prices or with cool marketing copy and good quotes. Consumers are increasingly aware of the importance of privacy. If trust and respect are basic pillars of your corporate identity, you have an advantage in the digital world.
If you are uncertain about these questions or your answer to them is no, then you are not the only one.
A lot of websites don’t take cookie compliance very seriously. And it’s noticeable. You create friction with your visitors and you damage the corporate image you invest so heavily in. Along the way, you also run the risk of nasty fines, which can amount to several thousands and even tens of thousands of euros.
Cookie legislation in itself is not that difficult to understand. True cookie compliance, however, is a difficult balancing act that requires more than just legal knowledge. That is exactly why at Sirius Legal we cooperate with technical specialists such as our partners at Fightclub and work in very close consultation with several major online marketing players in the country.
Cookie compliance, by the way, is more than cookie legislation. Cookies are used to collect personal data, so GDPR compliance is also an important issue. Via a lot of cookies on your website you also share this personal data – often without realizing it yourself – with companies outside the EU, which means that in addition to the risk of fines for breaches of cookie regulations, you also expose yourself to additional fines for non-compliance with data export rules.
We consider ourselves fortunate to have an in-house online marketing consultant with 20 years of practical experience with large Belgian and international companies. This allows us to go further than pure legal advice in cookie compliance and assist companies with advice that is legally and technically valid and meets the needs of webmasters and marketers. It is precisely this multidisciplinary approach that ensures that trade associations, training institutes and legal publishers regard Sirius Legal as the reference in cookie compliance.
Verifying your website’s cookie compliance is not easy. We are here to help you and our experts can assist you immediately. We have already verified hundreds of websites, so our people are real experts in the field. We are used to verifying this technical information and eat your cookies for breakfast :-). Contact us today and schedule an initial introductory meeting.
Properly handling personal data is more than complying with the GDPR legislation. There is also specific legislation such as the cookie law, the do-not-call-me register, the Robinson list, etc.
GDPR compliance is a big milestone in privacy legislation. Don’t be discouraged, we are happy to assist you with to-the-point advice that doesn’t have to be expensive at all.
Data export is any exchange of data with a partner outside the EU. GDPR allows data export outside the EU only if the recipient guarantees an appropriate level of protection.
