You only make a first impression once, even with the Data Protection Authority, right? Your website is your company’s digital signboard which is visited not only by customers and prospects but also by authorities and privacy activists.

As such your website is the ideal place to make a first impression, isn’t it? Unfortunately, a lot of companies ruin that first impression because they do not take the cookie law seriously. By doing so, they are implicitly telling their visitors that they don’t really care about their privacy… Let’s do better together, it’s good for your brand and your wallet!

What is cookie compliance?

A positive first impression is not only made with beautiful products, competitive prices or with cool marketing copy and good quotes. Consumers are increasingly aware of the importance of privacy. If trust and respect are basic pillars of your corporate identity, you have an advantage in the digital world.

  • Do you ask permission in a transparent, open and clear way before placing cookies on your visitors’ devices?
  • Do you give visitors a free choice whether or not to accept cookies?
  • Do you allow visitors access to your website, even if they prefer not to be tracked in their actions from that moment on?

If you are uncertain about these questions or your answer to them is no, then you are not the only one. 

A lot of websites don’t take cookie compliance very seriously. And it’s noticeable. You create friction with your visitors and you damage the corporate image you invest so heavily in. Along the way, you also run the risk of nasty fines, which can amount to several thousands and even tens of thousands of euros.

The legislation on cookie compliance

Cookie legislation in itself is not that difficult to understand. True cookie compliance, however, is a difficult balancing act that requires more than just legal knowledge. That is exactly why at Sirius Legal we cooperate with technical specialists such as our partners at Fightclub and work in very close consultation with several major online marketing players in the country.

Cookie compliance, by the way, is more than cookie legislation. Cookies are used to collect personal data, so GDPR compliance is also an important issue. Via a lot of cookies on your website you also share this personal data – often without realizing it yourself – with companies outside the EU, which means that in addition to the risk of fines for breaches of cookie regulations, you also expose yourself to additional fines for non-compliance with data export rules.

What makes us unique in cookie compliance?

We consider ourselves fortunate to have an in-house online marketing consultant with 20 years of practical experience with large Belgian and international companies. This allows us to go further than pure legal advice in cookie compliance and assist companies with advice that is legally and technically valid and meets the needs of webmasters and marketers. It is precisely this multidisciplinary approach that ensures that trade associations, training institutes and legal publishers regard Sirius Legal as the reference in cookie compliance.

Cookies FAQ / frequently asked questions


  • What is the importance of cookie compliance in Belgium?
    Cookie compliance is crucial to comply with privacy legislation and helps companies to protect the personal data of their website visitors.
  • Which cookies may be placed in Belgium without permission or consent?
    You are only allowed to place strictly necessary cookies without permission. Strictly necessary cookies are those that are essential to make your website work or to provide services that the user has expressly requested. They are used, among other things, for load balancing, to fill out online forms or to store items in the shopping cart. For all other types of cookies such as tracking, marketing and social media cookies, you are always obliged to ask permission before placing them!
  • Which information do I need to provide in my cookie policy in Belgium?
    You must provide clear information about the type of cookies you use, for what purpose you use them, who the publisher is and how you as a user can manage your consent. It is therefore best to include a clear cookie table in your cookie policy that contains all information. Furthermore, the implementation of a good CMP (Consent Management Platform) ensures that cookies are only placed if the necessary permission has been obtained.
  • How do you make a cookie banner legally compliant?
    The European Data Protection Board (EDPB) also asked itself this question. To find the answer, the EDPB actually set up a “cookie banner task force”. This association of national authorities would answer all questions regarding cookie compliance. There is finally a first report containing 7 points of attention for cookie banners. We summarized the most important lessons from it in our free whitepaper about legally compliant cookie banners. You can find it here, but unfortunately it is only available in Dutch!
  • What happens if you do not comply with the cookie legislation?
    Non-compliance can lead to fines and reputational damage, as the Belgian Data Protection Authority (GBA) applies strict enforcement. You should also be aware of Max Schrems’ privacy rights organization NOYB as it has been pursuing class actions in Belgium for some time now. 
  • Is cookie compliance an obligation under GDPR?
    Yes, but cookie compliance is also an obligation under the Electronic Communications Act. This Belgian law implements the European ePrivacy Directive and contains specific rules on the use of cookies. In addition, the GDPR also imposes strict requirements on the collection and processing of personal data, including the use of cookies and similar technologies that can collect or track personal information.

Questions about cookies? Book a free introductory meeting right away.

Verifying your website’s cookie compliance is not easy. We are here to help you and our experts can assist you immediately. We have already verified hundreds of websites, so our people are real experts in the field. We are used to verifying this technical information and eat your cookies for breakfast :-). Contact us today and schedule an initial introductory meeting.

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More about privacy and data protection


Properly handling personal data is more than complying with the GDPR legislation. There is also specific legislation such as the cookie law, the do-not-call-me register, the Robinson list, etc.

GDPR compliance

GDPR compliance is a big milestone in privacy legislation. Don’t be discouraged, we are happy to assist you with to-the-point advice that doesn’t have to be expensive at all.

International datatransfers

Data export is any exchange of data with a partner outside the EU. GDPR allows data export outside the EU only if the recipient guarantees an appropriate level of protection.

Eaten one cookie too many? Contact us and we will help you as soon as possible.